Set up a website

Your website doesn’t need to be fancy, but make sure it professionally reflects your business and contains the information customers generally need to know, such as how to contact you, business hours, a menu of services (or menu for a restaurant), etc. There are a variety of services that will help you create a simple but professional looking site; if your needs are more extensive, you may need to hire someone to create it for you.

While you’re at it, don’t slap up pages that say “under construction” or “coming soon.” Even if your site is a single page, make it look professional. You can always add more pages later.

You don’t get a second chance to make a good first impression—even in business.

A few businesses get away with not having a website, and instead, use a Facebook business page or even an Instagram account. Think carefully about adopting this strategy, however. Almost anyone can access a website, but not everyone is a Facebook or Instagram user. And when you rely on a third-party platform, you lose some control over your prospects’ and customers’ experiences.