Word-of-mouth networking through personal recommendations and referrals is the lifeblood of Patricia Wynn's Hillsborough, N.C.-based business as a lifestyle assistant.

As of January 2022, Wynn's nine-month-old business, Patricia Services, LLC, which includes cleaning, doing laundry, caregiving, sometimes cooking, and completing grocery shopping and other errands for her clients, has grown to nine customers, directly as a result of referrals from her existing clients.

"I give so much credit to Ms. Virginia Williams, my first client. Once I began working for her, she recommended me to some of her friends and neighbors, and my client list began to grow," said Wynn.

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